Brooklyn-based Ivri sort of popped out of nowhere as an artist. She started off as a teenager, sharing music on Instagram first, then gradually garnering more attention on social media to the point that her streams have enjoyed a reasonable degree of success. Releasing individual songs on social media platforms is one thing, but making an album is another story altogether. And with 
The Theory Of You, Ivri proves that she is a proper “album” artist.
This 21-year-old draws her inspiration from a variety of genres, which she pulls into a world that is an extension of her unique bedroom pop style, consisting of her soft childlike tender vocals supported by carefully crafted dreamlike synth effects.
The songs have an intense guitar, drum, and bass sound, with an undeniably nineties feel. But then Ivri introduces these otherworldly synth elements that are more in the league of progressive rock music, in that they are subtle but powerful elements that add immense depth and rich texture. Ivri’s production is disciplined, managing the album’s many layers that can easily sound bloated, with a sense of understated classiness that is very tasteful.
Throughout the album, Ivri sings with the bedroom pop casualness of a budding artist, especially with her youthful vocals. However, her easygoingness is deceiving, as she can be a complete pro with her voice when the occasion calls for it. She unleashes ferocity quite effectively on the scorchers “DMT,” “Slip & Let Go,” and “Fuzzy.”
But then, her vulnerability is heartbreakingly sincere as the two short but powerful interludes—“pg. 2” and “pg. 7”—prove, where Ivri confesses her inner fears and insecurities as diary entries, amid the most magical synth undertones.
The Theory Of You is about more than just great songs. This album shows that Ivri is committed to the art of album-making and takes her craft as seriously as someone who grew up loving the experience of listening to an album as a whole… most certainly a far cry from someone casually posting music on socials.